NEWS
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March 9th 2004 | Japan Panasonic Expands DIGA Line-up with Five New DVD Recorders
Matsushita Electric Industrial Co., Ltd., (NYSE : MC) best known for its Panasonic-brand products, announced today it will expand its DIGA line-up by launching five new DVD recorders (DMR-E150V, DMR-E95H, DMR-E85H, DMR-E75V and DMR-E55) for the Japanese market this spring. The new DIGA models now can record up to 16 hours*2 on a double-sided DVD-RAM disc and feature a new Direct Navigator that simplifies the process of previewing recorded programs. The five models are also equipped with new DIGA Engine LSI that enhances the video quality during playback, recording or dubbing. Some of these models will be released simultaneously worldwide. The Panasonic DMR-E150V is the world's first 3-in-1 DVD recorder with VHS recorder and a built-in 80GB hard disk drive, which features a one-touch-6-way-dubbing function. The DMR-E150V is equipped with two tuners enabling simultaneous recording of two different television programs. The built-in hard disk drive of the DMR-E150V, along with the DMR-E95H and DMR-E85H increase the speed of recording from hard disk drive onto a DVD-RAM up to 24x speed and onto a DVD-R disc up to 32x speed (both in EP mode). For example, a one-hour program can be recorded to DVD-RAM in 2.5 minutes or to DVD-R*3 in less than 2 minutes. The DMR-E95H DVD recorder features a built-in 250GB hard disk drive, which can record up to 428 hours of video*4 longer than any other DVD recorder in the world, and includes a SD Memory/PC Card double slot*5 and DV input terminal allowing for direct transfer of images and videos to either DVD-RAM disc or hard disk drive. Other models in the 2004 DIGA line-up include the DMR-E85H featuring a built-in 160GB hard disk drive that can record up to 284 hours of video*4 on its hard disk drive and the DMR-E75V, a dual deck DVD video recorder/VHS recorder with two tuners enabling simultaneous recording of two different programs. The DMR-E55 completes the DIGA line and like all of the other models can record onto both DVD-RAM and DVD-R discs. "The demand for DVD recorders is rapidly expanding as more than 5% of Japanese households have DVD recorder. We estimate that the total number of shipment in fiscal year 2004 ending March 2005 will be approximately 3.5 million units, surpassing shipment of VCRs in this Japan market. We also expect increasing awareness that consumers require easier and faster video recording because of the Athens Olympic games coming this summer", said Shunzo Ushimaru, Director of Corporate Marketing Division for Panasonic products in Japan. The DVD video recording technology used in the DIGA DVD Video Recorders complies with the DVD-RAM recording format standardized by the DVD Forum. DVD-RAM provides a single format for computer and video-based applications. The format offers high storage capacity on removable media, high-speed data transmission, exceptional picture and sound quality, fast random-access memory, and rewritability up to 100,000 times. |

