NEWS
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April 28th 2004 Sony launches RDR-GX3 in Hong Kong
With Dual RW compatibility, the easy-to-use RDR-GX3 delivers superb picture quality in recording and playback, and produces recorded DVD discs that are compatible with most current DVD players. The stylish and sophisticated design of the new model makes it an attractive choice for home entertainment. "The introduction of the RDR-GX3 extends Sony's latest DVD recording technologies to many more people who are looking for high-quality home entertainment at an affordable price. Now, users can conveniently enjoy the full benefits of Sony's latest DVD recording technologies," said Mr Kunihiko Kawakita, Division Managing Director, Hong Kong Marketing Company, Sony Corporation of Hong Kong Limited. Dual RW compatibility The new RDR-GX3 model, together with the RDR-GX7 launched last year, are the only DVD recorders to incorporate the Dual RW functionality available in the market. "Dual RW compatibility gives users freedom of choice on disc formats and will become essential in the home entertainment arena as the popularity of DVD products increases. With Dual RW, the RDR-GX3 opens up endless possibilities, by providing greater versatility for DVD recording and maximum compatibility with existing DVD-Video players. Users are free to enjoy the home-made DVD videos and share them with their friends and relatives, without worrying about the disc format," added Mr. Kawakita. The RDR-GX3 records on DVD+RW/-RW and DVD-R discs, and also plays back DVD-RW, DVD+RW, DVD-R, DVD+R, CD, CD-R and CD-RW discs. And with user-friendly TV Programming Recording features like Timer Recording Function, Synchro Recording and G-Code Recording, the new model allows users to easily record TV programmes in a high-quality format. "From Entry to Exit" encoding delivers superb picture quality The RDR-GX3 sets new standards in image performance by adopting a unique concept "From Entry to Exit" – which utilizes the latest technologies from End-to-End Encoding process to maintain original quality. The video signal process is divided into three stages: Pre-Processing, Encoding and Post-Processing. During the "Pre-Processing" stage, the RDR-GX3's Pre-Frame Noise Reduction, Time Base Corrector (TBC) and Pre-Video Equalizer work together to optimize the video source for MPEG encoding. For example, Pre-Frame Noise Reduction removes video noise in the original source so as to allocate more bits to the original image for more efficient MPEG encoding, while the TBC compensates for the 'jitter' often found in analogue signals from video or broadcast sources, reducing unwanted vibrations of the image. The Pre-Video Equalizer adjusts the original video source for minute variations in colour, brightness and contrast. For the "Encoding Process", the RDR-GX3 uses Variable Bit Rate (VBR) encoding for all record formats to automatically select the bit rate according to the complexity of the images. With the use of algorithms developed by Sony, VBR encoding also ensures consistent image quality throughout the recording. The use of a 12-bit/108-MHz video D/A converter with Noise Shaped Video™ technology, Motion Adaptive Field Noise reduction, and Vertical and Horizontal Block Noise Reduction at the "Post-Processing" stage gives the new RDR-GX3 superb playback capability, comparable to high-end Sony DVD players such as the DVP-NS999ES. User-friendly graphical user interface Anyone who has owned a VCR will find the menu system of the RDR-GX3 familiar, intuitive and easy to navigate. Its distinctive graphical user interface allows quick and easy creation of personal DVD titles from a sophisticated remote commander. Blending well with the Sony family of WEGA TVs and home entertainment systems, the stylish new RDR-GX3 will be available in Hong Kong from early May. From now to 30 April 2004, Sony e-ID members can pre-order the RDR-GX3 at Sony Style website: http://www.sonystyle.com.hk and receive a HK$300 Sony Shop coupon. |
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£169.99