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May 27th 2004 Pioneer Introduces New DVD Recorders For Easy, One-Touch Recording
This summer, consumers can capture their favorite TV moments on DVD – even if they’re outside enjoying the beautiful weather. Pioneer’s new DVD recorders, the DVR-320-S and DVR-520H, give consumers the peace of mind to leave home knowing that their favorite television shows will be safely recorded to DVD-R or DVD-RW discs for later viewing. Once programs are recorded to DVD, they’re much easier to archive and view than VHS tapes ever were. These video recorders put a wide range of recording and editing functions at consumers’ fingertips, including instant one-touch recording without the cumbersome task of cueing a videocassette to the correct location on the tape. With a simple camcorder connection, consumers also can transfer home movies to DVD, creating their own summer blockbuster. DVD-R discs are great for archiving home movies because of their long-lasting nature and the fact that they can’t be accidentally erased. These new recorders join Pioneer’s hugely successful TiVo/DVD recorder products, which have helped catapult the company to 16 percent market share in the category with full-featured product offerings. "DVD recorders were a big hit during the last holiday season, and now, even more consumers understand the tremendous benefits of DVD over video tape. DVD recorders will have another big growth spurt this summer as consumers decide to watch television on their own terms – when it’s convenient for them. We think a lot of people will want to catch that big gymnastics tournament or swim meet during prime time hours instead of at 2 a.m. Pioneer’s DVD recorders make that easy,” said Gary Bauhard, director of marketing for home entertainment at Pioneer Electronics (USA) Inc. The DVR-320-S is a great entry-level DVD recorder for anyone interested in replacing an outdated VCR with simple one-button recording. Not only does the DVR-320-S play standard DVD movies with Pioneer’s high quality PureCinema™ progressive scan playback, but it goes one step further with the ability to record programs directly from television to DVD-R or DVD-RW discs. Thirty-two different record modes are available depending on the quality level desired. The unit’s Chase Play feature allows users to record a program while it’s being watched, pause the action for a quick break, and continue where they left off while the DVR-320-S keeps recording. An IEEE 1394 firewire port on the front of the recorder allows users to record directly from their digital camcorder to DVD and provides basic editing functions as well. The camcorder can be controlled with the DVR-320-S remote control, making it simple to edit out sections of video that are no longer wanted and create simple text menus to navigate the home movie. The newly created DVD-R disc can be played back on most other DVD players and DVD-ROM computer drives. Finally, this easy-to-use DVD recorder offers playback of compressed audio including .mp3 and Windows Media Audio™ files. The DVR-520H-S with its 80-gigabyte hard disc drive, offers expanded capabilities including the ability to play a DVD while recording onto the hard drive or to play programs from the hard drive while recording to DVD. Content from the hard drive can be transferred to a DVD for long-term archival. For example, a one-hour program recorded in the Extended Play mode can be transferred to a 8x DVD-R disc in less than 2 minutes. Consumers can connect a DV camcorder directly to the recorder utilizing the IEEE 1394 port on the front of the unit, making it a home moviemaker’s dream. Another great feature for home movie lovers is the ability to create a professional-lookingmenu for home movies, similar to the menu found on DVD movies. Users can choose from nine graphical navigation menus to personalize their disc. Pioneer’s extensive line of DVD recorders also includes two DVD recorders with TiVo service, a combination DVD recorder with VCR, an internal computer DVD burner, an external computer DVD burner and a slim external DVD burner for laptop computers. The Pioneer DVR-57H and DVR-810H-S are the world’s first DVD recorders featuring the TiVo service. In the first four months on the market, the DVR-810H has received the following accolades: Popular Science Best of What’s New Award 2004, PC World Next Gear Innovations Award 2004, CES Design and Engineering honoree 2004, CNET “The 5 That Matter” List, TECH TV’s Top 20 list, and a 2004 Technology is a Girl’s Best Friend honoree. Pioneer’s Home Entertainment Division is the leading manufacturer of plasma televisions and monitors, DVD players and DVD recorders, A/V receivers, CD players and CD recorders, speakers and other audio and video accessories. Its focus is on the development of new digital technologies including Digital Network Entertainment. The company markets its products under the Pioneer and Pioneer Elite brand names. Pioneer Electronics (USA) Inc. is headquartered in Long Beach, Calif., and its U.S. Web address is www.pioneerelectronics.com. Its parent company, Pioneer Corporation, is a leader in optical disc technology and a preeminent manufacturer of high-performance audio, video, computer and cable equipment for the home, car and business markets. The company focuses on four core business domains including DVD, display technologies, Digital Network Entertainment and components. Founded in 1938 in Tokyo, Pioneer Corporation (NYSE:PIO) employs more than 35,000 people worldwide. Its shares are traded on the New York Stock Exchange. |
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