April 7th 2004 | Netherlands

LG Electronics wins Best Buy Award in Europe

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LGE’s DVD recorder LG4810S recently won the Best Buy Award from the renowned consumer magazine, Consumentengids.

Recently, the Consumer Rights Protection Association in the Netherlands and Belgium conducted a test on DVD recorders and LGE’s DVD recorder (LG4810S) won the Best Buy Award. The test results are published in the consumer magazine’s 3rd edition.
The test criteria covered image quality, sound, electricity consumption, and convenience. LGE won the highest score in image quality, sound and electricity consumption.
This DVD Recorder (LG4810S) also earned high scores in quality, design and consumer satisfaction, positioning itself as one of the best DVD recorders, outperforming other DVD products.

Consumentengids and Test Aankoop both operated by the Consumer Rights Protection Association are highly popular consumer guides on electronic products.

These two magazines have circulation rates of 700,000 and 300,000 respectively and are both ad free, thereby giving an unbiased review of products resulting in high consumers trust and interest. These magazines exert strong influence on consumers and dealers’ decision making.

The DVD Recorder (LG4810S), that won the Best Buy Award is a DVD-R/RW system and can play CD-Audio, CD-R/RW, CD-ROM, VCD formats. It is easy to operate and has other special features such as compatibility with various A/V equipment.

The DVD Recorder growth in the Benelux market staggered due to a slowdown in the domestic economy and harsh price competition in the DVD recorder market. However, demand in the DVD recorder market is growing lately and with the announcement of this Best Buy Award, LGE is ready to aggressively promote its marketing activities, targeting a 25% total market share.

Ki Wan Kim, the vice president of the LGE’s audio video marketing team comments that this is the second time for winning the Best Buy Award thereby reaffirming the high quality of LGE DVD products and has strongly promoted the LG brand in Europe. Being the world’s number one DVD player manufacturer, LGE will actively promote its marketing campaign to acquire the DVD recorder market.