April 30th 2003 | USA

Panasonic expands its DVD recorder line

Panasonic DMR-E60

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Panasonic introduces two DVD recorders as part of a new worldwide "DIGA" DVD recorder line.

Model DMR-E60, which features an SD Memory Card slot, a PCMCIA slot and a DV input terminal, is an extremely versatile unit designed for easy interaction with digital still cameras and digital camcorders. The DMR-E60 has a manufacturer's suggested retail price (MSRP) of $599.95 and will be available at retail in May. The new DMR-E80 DVD/hard disk recorder features 80GB of built-in memory. It provides up to 104 hours of recording time on its hard drive and up to 6 hours on a removable 4.7 GB DVD-RAM disc (both in Extended Play mode.) The DMR-E80 has an MSRP of $699.95 and will be available at retail in July.

Panasonic is calling its new DVD recorder line "DIGA", a name derived from the words "Digital" and "Giga". "Digital" calls attention to the fact that these new recorders truly offer the best of digital technology, while "Giga" emphasizes the enormous storage capacity (4.7 and 9.4 gigabytes) that DVD discs allow.

"Panasonic is launching the new DIGA recorders with a global promotion campaign that builds upon the company's dominant position in this fast emerging product area," said Reid Sullivan, Vice President of Panasonic's Entertainment Group. "We are referring to this worldwide campaign as "Project M" — an integrated effort that relies on our Marketing and Manufacturing strengths to serve as the underpinnings of an extensive and ongoing commitment to DVD recorders."